The book is divided into three chapters: commerce (sell, buy), aesthetics (make), and well-being (feel). Illustrated pages are followed by in-depth case studies and interviews regarding the use of color for these three purposes.
Takes students step-by-step through the decision-making involved in the pre-production processes of apparel product development---planning, forecasting, fabricating, line development, technical design, pricing, sourcing, and distribution.
Focuses on the process of designing a collection, and explores different types of research, fabric sourcing, the key roles within a design team and the many sources of inspiration available to designers. .