Marketing

Abstracts, full-text journals and periodicals on business, finance, and management topics. Includes all content in ABI/INFORM Global, ABI/INFORM Dateline, and ABI/INFORM Trade and Industry. Includes full-text access to The Wall Street Journal.

Bibliographic and full-text content from peer-reviewed business journals, covering all disciplines of business including marketing, management, accounting, banking, finance, and more.

Comprehensive, full-text up-to-the-minute news and business source from Dow Jones and Reuters. Includes national, international, and regional newspapers, both current content and archives, periodicals, podcasts, newswires, and more. Includes full text of the Wall Street Journal.

American Psychological Association database of abstracts for psychological literature. Includes journals, dissertations, reports, book chapters, and other scholarly documents.

Global advertising and marketing trends, including market intelligence, case studies, conference reports, articles, expenditure data, profiles of major brand owners, and consumer insight.