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Industry Research  

Last Updated: May 1, 2014 URL: Print Guide RSS UpdatesEmail Alerts

Industry Print Page

Define Your Industry

    The North American Industry Classification System (NAICS) was created by the government for statistical purposes to describe industries, but it is used for a number of reasons, and it can help you research an industry. It is commonly used in reports and databases (and sometimes you will be asked to identify it in an assignment or business plan).
  • Company Research
    Researching similar companies may also help.
  • Ask for help
    Sometimes it will be hard to describe your industry with NAICS. I can work with you to find the best option.

Industry Reports (and more)

  • IBISWorld
    Reports for all 723 U.S. industries categorized by NAICS. Includes market size, competitors, forecasting, business valuations, benchmarking. Includes business environment and global industry reports.
  • Plunkett Research Online
    Analysis and market research for important industry sectors. Includes trend analysis, statistics, organizations, company profiles, information for job-seekers, and ability to create custom reports.
  • more...

Industry Financials

  • Bizminer
    Industry financial analysis and market trends for thousands of lines of business in national and local markets.
  • more...


  • Dow Jones Factiva
    News and business source including the full text of the Wall Street Journal. You can limit your search by industry.
  • more...

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