The North American Industry Classification System was created by the government for statistical purposes to describe industries, but it is used for a number of reasons, and it can help you research an industry. It is commonly used in reports and databases (and sometimes you will be asked to identify it in an assignment or business plan). Also available via Data Axle.
Research Your Industry with a full text industry report. You can find something for almost any industry. Includes market size, competitors, forecasting, business valuations, benchmarking.
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Start your research with a company profile in a source like Business Insights. You may not find everything you need, but it should at least answer some key questions including:
What is the complete, official name of the company? This can be more difficult than it sounds sometimes. Try a search and note the stock ticker (if it has one) or the exact name for additional research.
Is the company a subsidiary? It may be a subsidiary of, wholly or partially owned by, a parent company. If so, you may only find information on the parent company.
Is the company publicly-held?Private companies aren't subject to the same regulations as publicly-held companies, and therefore don't have to produce the same documentation. There may be less information in traditional sources, and you'll have to try alternative search strategies.
Is the company a U.S. company? Unless the foreign-owned company is traded on a U.S. stock exchange, you'll have to try some alternative sources.
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