Skip to Main Content

Consumer Research

BEST OF 2024

1 Lucky Loser: How Donald Trump Squandered His Father’s Fortune and Created the Illusion of Success by Russ

   Buettner and Susanne Craig  

   https://www.penguinrandomhouse.com/books/672076/lucky-loser-by-russ-buettner-and-susanne-craig/

2 The Unaccountability Machine: Why Big Systems Make Terrible Decisions — and How the World Lost Its Mind by Dan

   Davies 

   https://press.uchicago.edu/ucp/books/book/chicago/U/bo252799883.html

3 The Problem with Change: And the Essential Nature of Human Performance by Ashley Goodall

    https://web-p-ebscohost-com.proxy.library.vcu.edu/ehost/ebookviewer/ebook/bmxlYmtfXzM4MjI4NDVfX0FO0?sid=0edeaed2-abb6-4bff-899d-f827afd0aab5@redis&vid=0&format=EK&rid=1

4 The Corporation in the 21st Century: Why (Almost) Everything We Are Told About Business Is Wrong by John Kay

    https://yalebooks.yale.edu/book/9780300280197/the-corporation-in-the-twenty-first-century/

5 Gambling Man: The Wild Ride of Japan’s Masayoshi Son by Lionel Barber

    https://www.simonandschuster.com/books/Gambling-Man/Lionel-Barber/9781668070741

6 Co-Intelligence: Living and Working with AI by Ethan Mollick

    https://www.penguinrandomhouse.com/books/741805/co-intelligence-by-ethan-mollick/

7 Tribal: How the Cultural Instincts That Divide Us Can Help Bring Us Together by Michael Morris

     https://www.penguinrandomhouse.com/books/557404/tribal-by-michael-morris/

8 The Algorithm: How AI Can Hijack Your Career and Steal Your Future by Hilke Schellmann

    https://www.hurstpublishers.com/book/the-algorithm/

9 Unit X: How the Pentagon and Silicon Valley Are Transforming the Future of War by Raj Shah and Christopher

    Kirchhoff 

     https://www.unitxbook.com/

10 The Friction Project: How Smart Leaders Make the Right Things Easier and the Wrong Things Harder by Robert

      Sutton and Huggy Rao 

      https://us.macmillan.com/books/9781250284426/thefrictionproject

11 Higher Ground: How Business Can Do the Right Thing in a Turbulent World by Alison Taylor

      https://www.alisontaylor.co/higher-ground