Graphic Design

Offers the foundation for a semiotic theory of graphic design, exploring semiotic concepts from design and studio art perspectives and offering useful conceptual tools for practicing designers.

Comprehensive coverage of the environmental design process--from research and design development to project execution. Utilizes a cross-disciplinary approach that makes the information relevant to architects, interior designers, landscape architects, graphic designers, and industrial designers alike.

An in-depth analysis of the multiple roles that exhibition graphics perform in contemporary museums and exhibitions. Brings together approaches from museum studies, design practice and narrative theory to examine museum exhibitions as multimodal narratives in which graphics account for one set of narrative resources.

This volume presents a wide selection of different implementation possibilities for "orientation systems" -- ranging from the smallest construction projects up to complex structures.

Introduces the idea of a category of designed graphic objects that significantly contribute to the functioning of urban systems, including signs, maps, street numbers, outdoor publicity, and more.

In addition to communicating direction, the interplay of typography, pictograms, materials, colorsand shapes in these systems also delineates a particular identity of the location. This title shows the range of different approaches and implementation possibilities of environmental graphics.

The definition of a supergraphic has changed over the last twenty years. Once, only a large decorative design on a wall or building was a supergraphic. Today it encompasses architectural delineation, wayfinding and identifying signage, illustrative murals, and branding elements. This book includes examples of the best supergraphics internationally.

Design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes, each with related visual concepts that shape the interpretive experience. Explanatory illustrations and professional design examples support definitions of visual concepts and discussions of context.

Provides strategies for presenting and interacting with complex information. It embraces applications from wayfinding and map reading to forms design; from website and screen layout to instruction.