Graphic Design

Explains the processes behind creating and designing type, one of the most important tools of graphic design. Addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design.
(Also in print: Z250 .C44 2020)

The definitive guide to using typography in visual communication, from the printed page to the computer screen.

Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, this book explores the rich history and subtle powers of type.

650+ custom-created examples of typography and type-intensive design.

Explores one hundred traditional and modern typefaces in detail. Contains in-depth information on everything from the designer and foundry, the year of release, and the different weights and styles available.

Features real-world projects and sketchbooks of well-known type designers, including interviews about their processes.

A comprehensive, detailed survey of the major typefaces produced since the advent of printing with movable type in the mid-fifteenth century to the present day.

Explains how to use a variety of presses and covers a range of techniques, all with step-by-step photos: setting metal and wood type, lino/relief block prints, photopolymer plates, die-cuts, and more.

Clear explanations of technical terms and more than 80 illustrations, the manual describes presses, ink, paper, press operation, type and photopolymer plates.

Presents the technical, historical, aesthetic and practical information necessary for both students and instructors. Includes a gallery of contemporary images of letterpress printing and a new chapter of letterpress assignments from the United States, United Kingdom and Europe.