Color Theory

Learn about how and why we see color, the nature of rainbows, animals with color vision far superior and far inferior to our own, how our language influences the colors we see, and much more.

The book is divided into three chapters: commerce (sell, buy), aesthetics (make), and well-being (feel). Illustrated pages are followed by in-depth case studies and interviews regarding the use of color for these three purposes.

Explains the emotional response to color and covers the latest guidelines for effective color combinations, including the integration of color trends.

Inspired by the work of anthropologist Michael Taussig, among others, Colori investigates the use of color through the presentation of over 400 works by more than 130 artists from around the world, from the late 19th century to today.

The fascinating and sometimes controversial history of the color red.

Yellow tells the intriguing story of the color's evolving place in art, religion, fashion, literature, and science.

Examines the evolving place of green in art, clothes, literature, religion, science, and everyday life.

A Visual and cultural history of the color blue throughout the ages

The social history of the color black in Europe.

In 1856 eighteen-year-old English chemist William Perkin accidentally discovered a way to mass-produce color. An experimental mishap produced an odd shade of purple revolutionized fashion, as well as industrial applications of chemistry research.

Book on the nature of the colour pink makes its debut, featuring works by fifty international artists and young talents from the art academies in Weimar and Tokyo.

The story of this controversial color, emphasizing how its meanings changed throughout the centuries and across the globe, in cultures as diverse as France, India, Japan, Mexico, and the United States.

Examines the spectrum of colors and talents inherent in white, exploring how it is used, and viewed, in art, design, architecture, and nature.