How to plan, create, and edit a creative project
This guide will help you find resources for creating a multimodal project.
When we communicate, we use different processes, or what are called modes. A mode is a way of communicating. For example, in a written essay, the words used to explain the idea are a particular mode (linguistic). The writer could have chosen pictures to communicate the same message, but they chose print words because it better suited the purpose.
A multimodal composition is one that uses more than one modality to achieve its intended purpose. The modalities are “visual, audio, gestural, spatial, or linguistic means of creating meaning” (Selfe, 195). We encounter multimodal communication every day: memes, social media, advertisements, brochures, presentations, websites, videos, comics and more. Multimodal projects gives you the opportunity to develop and practice composing in the new media age.
Creators of multimodal projects should consider:
Who will encounter this piece? what information can we count on our audience knowing? What info would be good to include?
What do we want our audience to understand? How do we want them to feel? What do we want our audience to do when they engage with our communication object?
How is it meant to be consumed? Where?
What type of product is it? (presentation, essay, video)?
Relationships between modes by Karen Schriver: