Your online professional presence is made up of all the components of your professional, academic, and scholarly life online: publications, presentations, personal website, blogs, profiles on networking sites, social media accounts, and more. Another, shorter way to think of it is "what people find when they Google you." That makes Google a good starting point for you to assess your current online presence. When you do a Google search for yourself, what do you find?
Even if you haven't built a personal website or created a professional profile or social media account, there is almost certainly some information about you available online. There are many reasons to take a proactive and strategic approach to your online professional presence: