Your online professional presence is made up of all the components of your professional, academic, and scholarly life online: publications, presentations, personal website, blogs, profiles on networking sites, social media accounts, and more. Another, shorter way to think of it is "what people find when they Google you." That makes Google a good starting point for you to assess your current online presence. When you do a Google search for yourself, what do you find?
- Is it easy to distinguish you and your work from others with the same or similar names?
- Is there outdated or missing information about your employment, professional affiliations, or current projects?
- Can you easily find a full list of your publications and presentations? Or, if you have shared a CV or resume online, is it current?
- Do you have old, unused profiles on social media or other networking websites?
Even if you haven't built a personal website or created a professional profile or social media account, there is almost certainly some information about you available online. There are many reasons to take a proactive and strategic approach to your online professional presence:
- To make your research, teaching, and professional service activities known more widely
- To ensure correct attributions to your research and teaching materials, and to increase the chance that these materials will be used and cited
- To provide contact information to potential collaborators, students, and media professionals looking for experts
- To make sure that as much of your work is counted in assessments as possible