Personal Branding

Learn how to manage the way you're perceived, online and off, in this course with marketing expert Lorrie Thomas Ross. Lorrie walks through the basics of defining and growing your personal brand, including building an online identity, developing authority, creating content, establishing style, maintaining consistency, and more.

Everyone—CEOs, business owners, entrepreneurs, authors, professionals, and job seekers—needs a strong personal brand. In today's online environment, a personal brand is more than a clever tagline, pithy elevator speech, and professional profile pic. Instead, a deeper, more developed, and consistent narrative is required across multiple social media sites.

Explains what SEO is, touches on the history and evolution of the practice, and provides technical, content, and search strategies that help you bolster your online presence.

This course introduces today's top SEO tools used for technical optimization, content optimization, offsite optimization, and competitive research. Brad Batesole covers must-haves for your SEO toolkit, including Google Search Console, PageSpeed Insights, Google AdWords Keyword Planner, SEMrush, Siteliner, the Screaming Frog SEO Spider desktop program, and more.

Learn how to use tools like ORCID and Google Scholar to raise your online academic profile.

Tips to reel off your research to grant administrators, potential collaborators, big wigs, and your grandma.

Build a reputation as a researcher, find other like-minded researchers and seek collaborator through new tools like Twitter, Academia.edu, Google Scholar, ORCID, and others. Learn how to make your work more visible online and find your people.