Indexing and abstracts for over 300 journals, and selected priority coverage of over 100 more, for a combined coverage of over 400 titles in the communication and mass media fields. Includes full text for nearly 200 journals.
A great starting place for almost any business topic with articles from major publications including scholarly articles on public relations research to more practical information from trade and popular publications.
Global advertising and marketing trends, including market intelligence, case studies, conference reports, articles, expenditure data, profiles of major brand owners and consumer insight.