Even if a journal is ranked at the top of a list or has a high rejection rate, it may not be the best journal for your paper. The content of your paper should be similar to the kinds of things that the journal publishes. In the course of your research, you likely already are developing your own opinions about the quality and relevance of journals in your particular research area, these opinions can help you narrow down which journals to consider for your paper.
Some things to consider when looking for the best journal that's appropriate for the content of your paper include...
The following databases will help you explore your options. You may also find rankings of journals published as articles in journals and association newsletters.
Outside of a handful of well-known university presses (e.g. Oxford, Cambridge, Harvard, and University of Chicago), the reputations of publishers will vary depending on the subject area. Small university presses can develop strong reputations for particular subject areas, even though they are not well-known in other areas. Look at the publishers of what you read in your discipline and ask other scholars for suggestions.
Occasionally articles rank academic presses in a particular field, so it doesn't hurt to check if a list exists. Such lists give you a rough idea of the reputations of presses in that field, but they are not absolute. For example, a recent survey of political scientists gave somewhat different rankings from an earlier survey of librarians, and both gave somewhat different rankings from earlier surveys of political scientists.
For many kinds of research, especially community-engaged research, academic publications are not sufficient to achieve the goals of a research project. The type of publication that is appropriate depends largely on the goals of the project, the intended audience and the kinds of publications that they will use.
A Faculty Learning Community at VCU, including Hillary Miller at VCU Libraries, developed the template below to plan this type of research dissemination.