Visual Literacy

Explains how to achieve a strong communication chain from strategy and messages to design and influences to reach the target audience.

How to find stories in your data, and how to visually communicate and share them with your audience for maximum impact. (Also in print: P93.5 .L36 2012)

How technological change has influenced the way we think, the way we see and the way we communicate.

Features a wide range of work, demonstrating diverse visual languages, context, ideas, techniques and skills.

Building on contemporary theories from linguistics and cognitive psychology, this book argues that comics are written in a visual language of sequential images that combines with text. using a lexicon of systematic patterns for combining these patterns into meaningful units.

Offers graphic designers, marketers,and business professionals vital information on the most effective ways to present data and shares the tools and techniques for creating great infographics.

From election results to catastrophes to wars to scientific discoveries: the stream of data we are exposed to daily becomes ever more complicated. Infographics help make sense of it, transforming difficult to grasp facts and figures into accessible visualizations.