Research Guides: FASH 260: Survey of Luxury Fashion: Home

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State of Luxury 2021: The Industry Insider's View
As 2021 dawns, it will be a year of transition for the luxury market after the reset brought on by the Covid-19 pandemic. The luxury market is entering a new era of conscientious luxury, as opposed to conspicuous luxury which has been the driving force in the luxury market for the last 50 years or more. Luxury companies will be forced to adapt or be left behind.

(she/her)

Contact:

cmcrookendale@vcu.edu
(804) 827-0367
Cabell Library, Room 121-L

Subjects: Arts, Performing, Arts, Visual

The Luxury Strategy
Call Number: HD9999.L852 K37 2009
Explains the difference between 'premium' and 'luxury', and sets out the rules to be applied to the luxury marketing mix (the opposite of those for classic marketing). I
Luxe Fashion: a tribute to the world's most enduring labels
Call Number: GT580 .C69 2013
Comprehensive guide to iconic heritage fashion brands--categorized by country into clothing, knitwear, footwear, and accessories.
Luxury: fashion, lifestyles and excess
Call Number: HB841 .C2513 2014
Examines luxury and its relationship with desire, status, consumption and economic value, exploring why luxury remains prominent even in the context of a global recession.
Luxury Fashion and Culture
Call Number: ebook
Focuses on the study of how humans use high quality, highly pleasurable, and frequently rare products, services, and experiences to distinguish to themselves and others who they are as well as whom they are not - both within and across cultures.
New Perspectives in Luxury Branding
Call Number: HD69.B7 E44 2015
A collection of key articles in this area of high and increasing importance to marketers worldwide.
Innovation in Luxury Fashion Family Business
Call Number: TT497 .G53 2014
Analyses how a strategy of innovation in terms of products and processes can offer a competitive advantage to family businesses operating in the luxury fashion sector.

Couture Sewing Techniques
Call Number: TT515 .S483 2011
Authoritative guide to the techniques that define couture sewing, from the art of hand sewing to mastering edge finishes, from classic closures to shaping a garment for a perfect fit.
Couture Unfolded: innovative pleats, folds and draping in fashion design
Call Number: TT507 .G495 2012
Shows techniques of folding through simple illustrations, detailed instructions, and examples of traditional and modern variations by some of today's most innovative and avant-garde designers.
Fashion Patternmaking Techniques - Haute Couture [Vol 1]
Call Number: TT520 .D663 2017
Describes in detail the methods and techniques used in high-fashion patternmaking in an understandable and step-by-step way.
Creating couture embellishment
Call Number: TT750 .M555 2017
Inside Haute Couture : behind the scenes at the Paris ateliers
Call Number: TT504.6.F7 A9513 2016
Offers a private tour of 10 meccas of French fashion. The daily lives of the most renowned figures in haute couture are showcased alongside the skilled artisans and their stunning creations.