FASH 260: Survey of Luxury Fashion

Explains the difference between 'premium' and 'luxury', and sets out the rules to be applied to the luxury marketing mix (the opposite of those for classic marketing). I

Comprehensive guide to iconic heritage fashion brands--categorized by country into clothing, knitwear, footwear, and accessories.

Examines luxury and its relationship with desire, status, consumption and economic value, exploring why luxury remains prominent even in the context of a global recession.

Focuses on the study of how humans use high quality, highly pleasurable, and frequently rare products, services, and experiences to distinguish to themselves and others who they are as well as whom they are not - both within and across cultures.

A collection of key articles in this area of high and increasing importance to marketers worldwide.

Analyses how a strategy of innovation in terms of products and processes can offer a competitive advantage to family businesses operating in the luxury fashion sector.

Authoritative guide to the techniques that define couture sewing, from the art of hand sewing to mastering edge finishes, from classic closures to shaping a garment for a perfect fit.

Shows techniques of folding through simple illustrations, detailed instructions, and examples of traditional and modern variations by some of today's most innovative and avant-garde designers.

Describes in detail the methods and techniques used in high-fashion patternmaking in an understandable and step-by-step way.

Offers a private tour of 10 meccas of French fashion. The daily lives of the most renowned figures in haute couture are show­cased alongside the skilled artisans and their stunning creations.