Focuses on the process of designing a collection, and explores different types of research, fabric sourcing, the key roles within a design team and the many sources of inspiration available to designers. .
A comprehensive look at merchandising across multiple levels within the industry pipeline. Looks at the entire process from strategic planning, to product creation, to product preparation, to a buyer's shopping of the market weeks, to product delivery and presentation to the consumer.
This practical text takes students step-by-step through the pre-production processes of apparel product development: planning, forecasting, fabricating, line development, technical design, pricing, and sourcing.