VCU Libraries

Research Guides

FASH 450: Line Development

Line Development Online

Researching Activewear

 There are many keywords that can be used to find info on activewear:

  • Activewear
  • Sportswear
  • Athletic apparel
  • Athleticwear
  • Athleisure
  • Performancewear​

Each database will yield different results depending on the keywords used.

Research Your Consumers

Research Your Industry

Cite Your Sources

The standard APA guides (see Citation Styles and Guides) will help with articles and other standard sources, but some common business resources are not likely to be useful for psychology-related pursuits. You may not find many examples or specific guidelines. Just use your best judgement. Here's an example for a source like Mintel or IBISWorld (without the correct indentation):

Publisher/Database as author. (Publication date). Title of report. Retrieved from URL

Mintel. (2013, July). Men's and women's workwear. Retrieved from

For more help, the following guides (developed by librarians) provide additional examples and tips for common bsuiness sources. They are all just examples and they may not necessarily all agree, so use what works best for you (and your instructor) and be consistent.