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FASH 120: Intro to the Fashion Industry

Research the Fashion Industry

Industry Research Resources 

Research a Company

Company Research Resources 

 Company Research in ABI/Inform Complete & Business Source Complete

  1. Search for company name + keywords related to specific information e.g.
    1. Macy's Inc. AND company profile
    2. Nike AND (customers OR consumers)
    3. Gap Inc. AND "women's clothing"
  2. Limit publication date to the last 1-2 years for currency
  3. Try the - Company/Organization - filter to focus results
  4. Filter by - Source Type=Trade Journals - to start with, then expand to other sources as needed

  Research Tip: Company Corporate Website
 A company's corporate website can be a rich source of company information e.g.

  • Values
  • Brands/Subsidiaries
  • Annual reports
  • News

 (e.g. gapinc.comlb.comascenaretail.com)

Business Newspapers

Business Newspapers  

Bloomsbury Fashion Central

Featured Books