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Company Research   Tags: subject  

Last update: Jan 24, 2012 URL: http://guides.library.vcu.edu/company  Print Guide   RSS Updates ShareThis

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This guide will help you research a company.

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JBCJames Branch Cabell Library

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Before you start

Considering the following questions before you start your research will help ease some of the frustration that comes with company research. The most important thing to remember is be flexible! If your search doesn't work the first time, try another strategy, and don't be afraid to ask for help.

  • What is the complete, official name of the company?
    Companies are often known by a popular name or a brand name that is actually not their official name. You also need to watch out for name changes and mergers and acquisitions. Punctuation can even be an issue. If you are unsure of the complete, official name of the company, try the stock ticker for the company or a quick Web search with the information you have. Often, you will find the company's Web site or a page where the official name and/or stock ticker will be listed..
  • Is the company a subsidiary?
    A company may be a subsidiary of, wholly or partially owned by, a parent company. If so, you may only find information on the parent company. Some of resources listed in this may help you answer this question. You can also check a source like The Directory of Corporate Affiliations (Cabell Library Reference HG4057.A217).
  • Is the company publicly-held?
    Publicly-held companies sell stock to the public and are therefore subject to Securities and Exchange Commission regulations. These regulations ensure that a wealth of information is available, but no such regulations exist for privately-held companies. Therefore, most resources do not cover private companies although some may include limited information. See the Private Companies section for a list of selected resources.
  • Is the company a U.S. company?
    Unless a foreign-owned company is traded on a U.S. stock exchange, it may be difficult to obtain more than limited information. See the International Companies section for a list of selected resources.

Best Bets

Try the following databases for a quick company search. In most cases, additional research will be necessary, but the following sources are all excellent starting places.

  • Hoover's  
      
    Comprehensive company, industry, and market intelligence. In-depth coverage of the world's top businesses. Includes product/brand name listings, subsidiaries, financial data, key people, and more.
  • Mergent Online  
      
    Detailed business and financial information on US and international public companies. Provides 15 years historic data and financial ratios. Create reports; customize analysis.
  • Business Source Complete  
      
    Covers all areas of business including industry reports and company profiles. Try the Company Profiles search (look for the link under More in the blue navigation bar near the top of the screen).

Subject Guide

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Bettina Peacemaker
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