Marketing

Full-text market research reports covering US and global consumer markets.

Covers all areas of business including marketing, consumer behavior, consumer attitudes, strategy, branding and more.

Web-based mapping application that lets users create interactive maps, charts, and reports using demographic, business, and marketing data. Create thematic maps and reports using extensive demographic, business, and marketing data (like Simmons and Nielsen Claritas). You can focus on a city, county, zip code or neighborhood.

Statista consolidates statistical data on over 80,000 topics from more than 22,500 sources. Our Market Outlooks provide market sizes, forecasts, key consumer markets and relevant automotive markets for up to 150 countries.

Full-text market research reports covering US and global consumer markets. Reports analyze market share, segmentation, and trends. Upon first login register with your VCU email address.

Global market research reports, covering market intelligence, forecasting, statistical and analytical data, key players, industry structure, market share, technology trends, and more.

Note: Access to this resource will end on November 23, 2025. Alternate resources include BizMiner, Business: Insights (Gale), EIU Viewpoint, IBISWorld, Mergent Market Atlas, Mintel, Passport GMID, and Plunkett Research Online.

In-depth reports providing statistics and analysis on consumer, industry, and service markets around the world.

Web-based mapping application that lets users create interactive maps, charts, and reports using demographic, business, and marketing data.

 

Bibliographic and full-text content from peer-reviewed business journals, covering all disciplines of business including marketing, management, accounting, banking, finance, and more.

Global advertising and marketing trends, including market intelligence, case studies, conference reports, articles, expenditure data, profiles of major brand owners, and consumer insight.

Provides access to industry analysis and research for U.S. industries categorized by NAICS, as well as select Chinese and Global industries organized by sector.