Browse for brand-consumer info in articles from Business Source Complete & ABI/Inform
Search using the company name + 1 or more of the following:
- product type (e.g. jeans)
- keyword 'consumers'
- keyword 'marketing'
- a specific demographic variable (e.g. gender, age group, ethnic group, etc)
e.g. ABI/Inform search
Levi's AND consumer AND women=
"We are driving trends and leading the category and innovation, demonstrated by the rapid growth of our women’s fashion fits, including high-rise styles like the ribcage and looser-fitting bottoms like our new balloon jean, which are really resonating with the consumer”
Friedman, A. (2020). Levi's wants to ‘Premiumize’ the US Market—Here's what that means. Sourcing Journal (Online)