New edition of the original 2005 book, updated and expanded with new content. The authors argue that lasting success comes not from battling competitors but from creating "blue oceans"--untapped new market spaces ripe for growth.
BLUE OCEAN SHIFT includes all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book Blue Ocean Strategy.
The North American Industry Classification System (NAICS) was created by the government for statistical purposes to describe industries, but it is used for a number of reasons, and it can help you research an industry. It is commonly used in reports and databases (and sometimes you will be asked to identify it in an assignment or business plan).
Another resource to try using when starting your research is Business Insights Global. Sometimes it will be hard to describe your industry with NAICS, so ask for help if you run into any problems. I can work with you to find the best option.
Includes industry reports for a wide range of retail operations including Women's Clothing Stores, Men's Clothing Stores, Beauty, Cosmetics & Fragrance Stores, Gift Shops & Card Stores, Thrift Stores, Home Furnishings Stores, Fashion Designers, Handbag, Luggage & Accessory Stores, Wedding Services, Used Goods Stores, Art Dealers and many, many more.
A great starting place for almost any business topic. For trade publications, look for the Trade Journals as the source types. You can also try the NAICS search field, and industries are typically subject terms. Includes content from the Wall Street Journal.
Create thematic maps and reports using extensive demographic, business, and marketing data (like Simmons and Claritas). Allows you to access data by geography, so you can focus on a city, county, zip code, or neighborhood. (5 concurrent users)