New edition of the original 2005 book, updated and expanded with new content. The authors argue that lasting success comes not from battling competitors but from creating "blue oceans"--untapped new market spaces ripe for growth.
BLUE OCEAN SHIFT includes all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book Blue Ocean Strategy.
Focusing on the areas and intersections of fashion, style, and commerce, WGSN provides a global view on trends in design. Its archive contains more than 5 million images from the runways, the street, retail outlets, and design sketches.
The North American Industry Classification System (NAICS) was created by the government for statistical purposes to describe industries, but it is used for a number of reasons, and it can help you research an industry. It is commonly used in reports and databases (and sometimes you will be asked to identify it in an assignment or business plan).
Includes industry reports for a wide range of retail operations including Women's Clothing Stores, Men's Clothing Stores, Beauty, Cosmetics & Fragrance Stores, Gift Shops & Card Stores, Thrift Stores, Home Furnishings Stores, Fashion Designers, Handbag, Luggage & Accessory Stores, Wedding Services, Used Goods Stores, Art Dealers and many, many more.
Analysis and market research for important industry sectors. Includes trend analysis, statistics, organizations, company profiles, information for job-seekers, and ability to create custom reports.
Business and financial data on major, non-publicly traded corporations, including family-owned, private equity owned, venture backed and international unlisted companies.
Great starting place for almost any business topic (including consumer research). Includes a wide selection of sources including trade publication covering the fashion industry.
A great starting place for almost any business topic. For trade publications, look for the Trade Journals as the source types. You can also try the NAICS search field, and industries are typically subject terms. Includes content from the Wall Street Journal.
Full-text market research reports covering US and global consumer markets. Reports analyze market share, segmentation, and trends. Upon first login register with your VCU email address.
Create thematic maps and reports using extensive demographic, business, and marketing data (like Simmons and Claritas). Allows you to access data by geography, so you can focus on a city, county, zip code, or neighborhood. (5 concurrent users)
Global advertising and marketing trends, including market intelligence, case studies, conference reports, articles, expenditure data, profiles of major brand owners, and consumer insight.
Comprehensive company and consumer intelligence. Good for discovering the hierarchy of companies and subsidiaries, and geographic consumer lifestyle data.
Watch a demo. From the U.S. Census Bureau. Start by searching with a county or city, and don't forget to try a search for Business and Industry statistics for retail establishments.
Blue Ocean Strategy, Expanded Edition by 
Blue Ocean Shift
RKMA Report: Consumer Behavior 2019-2020
