For additional research information try these guides:
Business Model Generation: a handbook for visionaries, game changers, and challengers
by
Industry codes (e.g. NAICS & SIC) have been developed to provide a way to organize industries into categories and group firms of similar nature together.
Look out for them in reports from business research tools like Plunket, Data Axle, IBISWorld, Business Source Complete,
& ABI Inform Complete.
Blue Ocean Strategy, Expanded Edition
Blue Ocean Shift
How to Set up and Run a Fashion Label
Industry Research Resources
Bibliographic and full-text content from peer-reviewed business journals, covering all disciplines of business including marketing, management, accounting, banking, finance, and more.
Target Consumer Research Tips 
Research on the local Richmond/Richmond Metro Area consumer
Use these databases to map where consumers are by zip code/city, filtering for specific demographic and lifestyle data points:
SimplyAnalytics & Data Axle
Consumer Research Resources 
Bibliographic and full-text content from peer-reviewed business journals, covering all disciplines of business including marketing, management, accounting, banking, finance, and more.
Use SimplyAnalytics to generate custom maps and reports for any location in the US,
using demographic, business, and marketing data.
Web-based mapping application that lets users create interactive maps, charts, and reports using demographic, business, and marketing data.
Use the Demographic Profiles module in Social Explorer to get a quick snapshot of
consumer demographic data based on geography (e.g. zip code).
Easy access to current and historical census data and demographic information. Create maps and reports to illustrate, analyze, and understand demography and social change.
Use the US Consumers / Lifestyle portal + an Advanced Search to identify potential customers or business locations.
Guide to Fashion Entrepreneurship
Advanced Fashion Technology and Operations Management
Chat