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FASH 445: Fashion Entrepreneurship

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Industry Research Resources


Women's Wear Daily

Target Consumer Research Tips

 Target Consumer Research Tips 

Research on the local Richmond/Richmond Metro Area consumer 

Use these  databases to map where consumers are by zip code/city, filtering for specific demographic and lifestyle data points:

SimplyAnalyticsData Axle


Get to Know Your Customers

Consumer Research Resources 


Consumer Demographics

Use SimplyAnalytics to generate custom maps and reports for any location in the US,
using demographic, business, and marketing data.


Use the Demographic Profiles module in Social Explorer to get a quick snapshot of
consumer demographic data based on geography (e.g. zip code).

More Resources for Small Business Retailing

Doing Business in Richmond, VA