Full-text market research reports covering US and global consumer markets. Reports analyze market share, segmentation, and trends. Upon first login register with your VCU email address.

Create thematic maps and reports using extensive demographic, business, and marketing data (like Simmons and Claritas). Allows you to access data by geography, so you can focus on a city, county, zip code, or neighborhood. (5 concurrent users)

Free database from the Census Bureau containing population, housing, economic and geographic data.

International marketing data and research. Provides statistics and analysis across industries, countries, and consumers. Covers the apparel industry.

More resources for researching your consumers

Global advertising and marketing trends, including market intelligence, case studies, conference reports, articles, expenditure data, profiles of major brand owners, and consumer insight.

Try marketing and terms specific to the consumer group. Example: children and marketing. Look for the Books and Media option on the search results page to narrow your search.

Includes fashion-related trade publications. For consumer research, try some of the following keywords: consumer behavior, consumer attitudes, attitude surveys, brand image, ratings and rankings, market research, statistical data, polls and surveys, advertising, and marketing.

Great starting place for almost any business topic (including consumer research). Includes a wide selection of sources including trade publication covering the fashion industry.

Direct, online access to WWD, the “Bible” of the fashion industry. (limited to 10 concurrent users)

News and business sources including the full text of the Wall Street Journal.