As 2021 dawns, it will be a year of transition for the luxury market after the reset brought on by the Covid-19 pandemic. The luxury market is entering a new era of conscientious luxury, as opposed to conspicuous luxury which has been the driving force in the luxury market for the last 50 years or more. Luxury companies will be forced to adapt or be left behind.
Fashion Merchandising Demographics and Psychographics
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RKMA Report: Consumer Behavior 2021-2022
