Research Guides: Fashion Merchandising: Industry

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Fashion Trade Journals

Available via VCU

Available online (limited access)

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Carla-Mae Crookendale

(she/her)

Contact:

cmcrookendale@vcu.edu
(804) 827-0367
Cabell Library, Room 121-L

Subjects: Arts, Performing, Arts, Visual

Fashion Merchandising Featured Resources

WGSN (World Global Style Network)
Focusing on the areas and intersections of fashion, style, and commerce, WGSN provides a global view on trends in design. Its archive contains millions of images from the runways, the street, retail outlets, and design sketches.

Fashion Snoops
A global trend forecasting agency focused on the industries of fashion, interior design, and wellness. A personal account, using your VCU email, is required to use the CREATE area or save content.

The Business of Fashion
Call Number: TT496.U6 B87 2016
Information on the design, manufacturing, marketing, and distribution of fashion products within a global context.
Routledge Handbook of Sustainability and Fashion
Call Number: ebook
Publication Date: 2015
Explores fashion and sustainability at the levels of products, processes, and paradigms.
Marketing Fashion : strategy, branding and promotion
Call Number: ebook
Publication Date: 2015
A practical guide to the fundamental principles of marketing and branding, from developing brand identity to creating a customer profile. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.

Women's Wear Daily

Women's Wear Daily Archive
The entire run of Women's Wear Daily (1910-6 months ago), a fundamental resource for the fashion industry, with searchable text.

WWD
Direct, online access to WWD, the “Bible” of the fashion industry. (limited to 10 concurrent users)

Fashion Merchandising Industry & Company Information

Industry Research Guide
Company Research Guide
Business Source Complete
A great starting place for almost any business topic. Includes a wide selection of sources including trade publications covering the fashion industry. Includes full-text access to WWD.
ABI/INFORM Complete
Periodicals on business, finance, and management topics. Includes fashion-related trade publications, and full-text access to The Wall Street Journal and WWD.
Plunkett Research Online
Analysis and market research for important industry sectors. Includes trend analysis, statistics, organizations, company profiles, information for job-seekers, and ability to create custom reports.
IBISWorld
Includes industry reports for a wide range of retail operations including Women's Clothing Stores, Men's Clothing Stores, Beauty, Cosmetics & Fragrance Stores, Gift Shops & Card Stores, Thrift Stores, Home Furnishings Stores, Fashion Designers, Handbag, Luggage & Accessory Stores, Wedding Services, Used Goods Stores, Art Dealers and many, many more.
Statista
Statista consolidates statistical data on over 80,000 topics from more than 22,500 sources. Their Market Outlooks provide market sizes, forecasts, and key consumer information for up to 150 countries.
Passport GMID (Global Market Information Database)
International marketing data and research. Provides statistics and analysis across industries, countries, and consumers. Covers the apparel industry.
Trade Associations
Trade Associations support specific industries, and they can be valuable sources of information (like statistics). Some associations related to fashion include Cotton Incorporated and the American Apparel and Footwear Association.

Fashion Trade Associations

Trade Associations support specific industries, and they can be valuable sources of information (like statistics).

American Apparel and Footwear Association
Cotton Incorporated
Research and marketing company for cotton. Their resources include a Monthly Economic Letter.
National Retail Federation
Worlds largest retail trade association includes the apparel industry. Features industry news, a podcast and access to Stores Magazine.

Fashion Merchandising