Research Guides: FASH 350: Fashion Promotion: Company Analysis

Related Guides

For additional research information try these guides:

Arts Research Librarian

Carla-Mae Crookendale

(she/her)

Contact:

cmcrookendale@vcu.edu
(804) 827-0367
Cabell Library, Room 121-L

Subjects: Arts, Performing, Arts, Visual

Company Analysis

Company Analysis

Company Description
Brand Overview
Product Overview
Distribution
Current Promotion Activities

Resources

Plunkett, Factiva, Passport GMID
- Company profiles (description, products, etc)
Business Source Complete & ABI Inform
- SWOT Analyses
- Company profiles
- News (branding, promotion, events, etc)
Company corporate website
- Description, branding, products, etc
- Annual Reports

Plunkett Research Online
Analysis and market research for important industry sectors. Includes trend analysis, statistics, organizations, company profiles, information for job-seekers, and ability to create custom reports.
Dow Jones Factiva
News and business sources including the full text of the Wall Street Journal.
Passport GMID (Global Market Information Database)
International marketing data and research. Provides statistics and analysis across industries, countries, and consumers. Covers the apparel industry.
Business Source Complete
A great starting place for almost any business topic. Includes a wide selection of sources including trade publications covering the fashion industry. Includes full-text access to WWD.
ABI/INFORM Complete
Periodicals on business, finance, and management topics. Includes fashion-related trade publications, and full-text access to The Wall Street Journal and WWD.

Company Corporate Website

Research Tip: Company Corporate Website (e.g. gapinc.com, lb.com, ascenaretail.com)
A company's corporate website can be a rich source of company information e.g.

Values
Brands/Subsidiaries
Annual reports
News

Researching Denim

Research Tip: Researching Denim

Search using keywords denim and jeans
Limit results to subject=denim or jeans for increased relevance
Limit content to the last 1-3 years for currency
Search for company profiles and news for specific denim brands
Search denim industry, denim brands or premium denim for overall trends

Tangled Up in Blue: DENIM BRANDS AND RETAILERS ARE CHANGING THE PARADIGM TO STAY COMPETITIVE IN THE MARKET. (WWD)