Product Innovation

Full-text market research reports covering US and global consumer markets.

Create thematic maps and reports using extensive demographic, business, and marketing data (like Simmons and Nielsen Claritas). You can focus on a city, county, zip code or neighborhood.

Great starting place for almost any business topic (including consumer research). Includes a wide selection of scholarly, trade and business news publications.

Full-text market research reports covering US and global consumer markets.

Market size, market share and forecast data for thousands of consumer goods categories worldwide.

Global market research reports focusing on science and technology sectors including biotechnology, engineering, manufacturing, pharmaceuticals, safety and security, information technology and food and beverage.

Provides statistics and analysis across industries, countries and consumers.

Reports for sports marketing, healthcare, business-to-business, consumer behavior, more.

Guide to trends in the consumer market for personal luxury goods.

Create thematic maps and reports using extensive demographic, business, and marketing data (like Simmons and Nielsen Claritas). You can focus on a city, county, zip code or neighborhood.

Easy access to current and historical census data (1790 - present) and demographic information. Create maps and reports to illustrate, analyze, and understand demography and social change.

Free database from the Census Bureau containing population, housing, economic and geographic data. Learn more about using the Census.

Titles cover key categories (millennials, boomers, more) and buying behavior by Industry (apparel, healthcare, more).

Questions from surveys conducted since 1935 by over 150 academic, commercial, and media survey organizations such as Gallup, CNN, Pew Research Associates, the Wall Street Journal, and others.

Abstracts for statistical publications from 1973 forward; full-text of selected publications, 1995+.

Nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world.

The BLS collects statistics on all aspects of the nation's workforce. They also cover consumer spending (Consumer Expenditure Survey) and time use.

Try some of the following keywords: consumer behavior, consumer attitudes, attitude surveys, brand image, ratings and rankings, market research, statistical data, polls and surveys, advertising and marketing. You can also search for particular sources of data like Roper Reports, Nielson ratings, etc. by using the names of the reports as keywords.

Try marketing and terms specific to the consumer group. Example: children and marketing. Look for the Books and Media option on the search results page to narrow your search.

Great starting place for almost any business topic (including consumer research). Includes a wide selection of scholarly, trade and business news publications.

News and business sources including the full text of the Wall Street Journal.

Articles on consumer attitudes and behavior (use consumer behavior and consumer attitudes as keywords).

Global advertising and marketing trends, including market intelligence, case studies, conference reports, articles, expenditure data, profiles of major brand owners and consumer insight.

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