Product Innovation

Business Research Starts Here!  Use this Guide-One Page Unleashes The Competitive Edge!

ALL GUIDES

Start your research with a company profile in a source like Business Insights. You may not find everything you need, but it should at least answer some key questions including:

• What is the complete, official name of the company? This can be more difficult than it sounds sometimes. Try a search and note the stock ticker (if it has one) or the exact name for additional research.
• Is the company a subsidiary? It may be a subsidiary of, wholly or partially owned by, a parent company. If so, you may only find information on the parent company.
• Is the company publicly-held? Private companies aren't subject to the same regulations as publicly-held companies, and therefore don't have to produce the same documentation. There may be less information in traditional sources, and you'll have to try alternative search strategies.
• Is the company a U.S. company? Unless the foreign-owned company is traded on a U.S. stock exchange, you'll have to try some alternative sources.