Product Innovation

Understand how designing a technology product in a startup environment is markedly different from product design at established companies. This book teaches product designers how to think and frame problems in the dynamic context of startups.

Today we have the ability to connect speech, touch, haptic, and gestural interfaces into products that engage several human senses at once. This practical book explores examples from current designers and devices to describe how these products blend multiple interface modes together into a cohesive user experience.

Provides design students, practitioners and educators with the breadth and depth needed to integrate the most appropriate sustainable strategies into their practice.

A comprehensive layout design workshop that assumes that in order to effectively break the rules of grid-based design, one must first understand those rules and see them applies to real-world projects.

Best practices for designing brand identity systems that last. Explains why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer.

Unlike other packaging titles, which simply provide templates to copy, this book enables designers of all packaging types to create 3-D packaging forms that are specific to their needs rather than based on an existing design.

Addresses all aspects of the creative process including choosing a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display considerations.

Focuses on how graphic designers tackle the ordering of number-heavy information e.g timetables, annual reports, and other data-rich documents.