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Research Guides

MKTG 673: Marketing Research

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This guide covers secondary marketing research sources for Marketing 673. These sources are great for your business and marketing research needs, but (hint) they will also help you complete your assignment.

Don't forget to cite your sources!

Consumer Research

For even more sources, try the Consumer Research guide.

Finding Scholarly Articles

For marketing research, you will need all types of sources, and you need to be able to tell the difference. Refereed, scholarly, and peer-reviewed are often used interchangeably to mean credible sources rigorously reviewed before publication. You can consider some common characteristics of peer reviewed journals and/or look for database search options allowing you to focus on the results you need.

More Articles

Especially for Graduate Students