In this case study, you will do further research into the psychographic profile and purchase drivers of the Gen Z consumer. You will focus on what you believe to be the key purchase drivers (i.e. sustainability, social causes, etc.) and develop a line of fashion products (apparel, accessories, footwear, beauty or home goods) that you believe will have the greatest opportunity to succeed. You will also identify the retailer and/or e-commerce platforms where you would launch your line.
Research Tip: Gen Z (AKA Generation Z or Centennials) are consumers born from 1997 to the present.
Learn about their buying behaviors -
Search for Gen Z, Generation Z or Centennials (+ fashion for extra relevance) in the following resources
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