VCU Libraries

Research Guides

FSF (Fashion Scholarship Fund) Case Study

Fashion Collaboration Keywords

Research Tip: Try browsing with these keywords to find examples of business collaborations

  • collab
  • collaborate
  • collaboration
  • brand collaboration
  • brand partnerships
  • fashion brand + partnership
  • co-branding
  • "team up"

Industry Codes

Research Tip:
Research an industry using the codes assigned to it:


NAICS codes
The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy, e.g.:

448120  Clothing stores, women's & girls'
448110  Clothing stores, men's & boys'
448130  Clothing stores, children's & infants'
448150  Clothing accessories stores


SIC codes
The Standard Industrial Classification (SIC) is a system for classifying industries by a four-digit code, e.g.:

5621 Women's Clothing Stores
5632 Women's Accessory & Specialty Stores
5641 Children's & Infants' Wear Stores
5611 Men's & Boys' Clothing & Accessory Stores

Arts Research Librarian

Carla-Mae Crookendale's picture
Carla-Mae Crookendale
Arts Research Librarian
Contact:
cmcrookendale@vcu.edu
(804) 827-0367
Cabell Library, Room 121-L
Subjects:Arts, Visual

FSF 2020 Case Study: Fashion Collaborations

Image result for fashion scholarship fund logo
2020 Case Study: FASHION COLLABORATIONS

BACKGROUND: Within the fashion industry, constant innovation is just as necessary for established brands to continue to excite their customer base as it is for up-and-coming brands to stand out from their competitors. Whether it is an unlikely collaboration like the one between streetwear giant Supreme and Louis Vuitton, or a long-standing collaboration like the one between Pharrell and adidas, the right partnership has the potential to result in an outburst of creativity and innovation. 

OBJECTIVE: In this year’s case, you will research and develop a plan for either the design, merchandising, analytics or supply chain component of a creative collaboration between a fashion apparel (men’s, women’s, kids, or gender neutral), accessories, footwear, home or beauty retailer or brand and a collaborator that is not currently in the fashion apparel (men’s, women’s, kids, or gender neutral), accessories, footwear, home or beauty business.

https://www.ymafsf.org/2020-fsf-faq/

Business Collaboration Resources

Find a Fashion Company

Research Tip: In this year's case, "The fashion apparel (men’s, women’s, kids, or gender neutral),
accessories, footwear, home or beauty retailer/brand must be publicly traded."

Find out if the company you're interested in is publicly traded using the resources below.


  1. Look up a company by name to see if it's publicly traded:
  2. Browse apparel companies that are publicly traded:

  • Look up a company by name to see if it's publicly traded. Note: in DJF, public companies are 'listed' vs private which are 'unlisted'