Research Tip: Try browsing with these keywords to find examples of business collaborations
Research Tip:
Research an industry using the codes assigned to it:
NAICS codes
The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy, e.g.:
448120 Clothing stores, women's & girls'
448110 Clothing stores, men's & boys'
448130 Clothing stores, children's & infants'
448150 Clothing accessories stores
SIC codes
The Standard Industrial Classification (SIC) is a system for classifying industries by a four-digit code, e.g.:
5621 Women's Clothing Stores
5632 Women's Accessory & Specialty Stores
5641 Children's & Infants' Wear Stores
5611 Men's & Boys' Clothing & Accessory Stores
2020 Case Study: FASHION COLLABORATIONS
BACKGROUND: Within the fashion industry, constant innovation is just as necessary for established brands to continue to excite their customer base as it is for up-and-coming brands to stand out from their competitors. Whether it is an unlikely collaboration like the one between streetwear giant Supreme and Louis Vuitton, or a long-standing collaboration like the one between Pharrell and adidas, the right partnership has the potential to result in an outburst of creativity and innovation.
OBJECTIVE: In this year’s case, you will research and develop a plan for either the design, merchandising, analytics or supply chain component of a creative collaboration between a fashion apparel (men’s, women’s, kids, or gender neutral), accessories, footwear, home or beauty retailer or brand and a collaborator that is not currently in the fashion apparel (men’s, women’s, kids, or gender neutral), accessories, footwear, home or beauty business.
Partnership MarketingResearch Tip: In this year's case, "The fashion apparel (men’s, women’s, kids, or gender neutral),
accessories, footwear, home or beauty retailer/brand must be publicly traded."
Find out if the company you're interested in is publicly traded using the resources below.
