VCU Libraries

Research Guides

FSF (Fashion Scholarships Fund) Case Study 2022

Related Guides

For additional research information try these guides:

Beyond VCU Libraries

Research Tip:

Sources on the web can be great for business research if you choose
the right ones!

- Business magazine websites like Business of Fashion, Forbes, Fast Company, Wall Street Journal & Entrepreneur

- Corporate websites for a public parent company e.g. gapinc.com

- Industry websites e.g. nrf.com (The National Retail Federation) or cottoninc.com.

Arts Research Librarian

Profile Photo
Carla-Mae Crookendale
(she/her)
Arts Research Librarian
Contact:
cmcrookendale@vcu.edu
(804) 827-0367
Cabell Library, Room 121-L

Design & Product Development Project Brief

DESIGN & PRODUCT DEVELOPMENT OBJECTIVE:
For this year’s case study, your goal is to create a collection of apparel, accessories, footwear, beauty, or health and wellness products that address the needs of post-COVID-19 consumers. This collection must be for an existing fashion apparel, accessories, footwear, home, beauty, or health and wellness brand or retailer. The collection can be for an existing product category and market segment addressed by the brand, or it can propose a brand expansion into a new product category or market. As you develop your collection be mindful of the recent trends in working from home, videoconferencing, and the need to transition quickly from a meeting to home life and back again. Consider how addressing our current social structure and changes in our culture could be an additional focus to help your collection have a stronger voice and appeal.

WGSN - Design Resources

 

Find design tools including:

  • color, print and graphics forecasts
  • color libraries & color palette tool
  • original artwork
  • design components, and more.

Mintel - Trends


                              Research Tips:

  • Browse by keywords like 2021, post-pandemic, retail, etc. to find relevant reports e.g.
    • State of Retail & eCommerce: Impact of COVID-19 One Year Later - US - 2021
    • Value 2021: Priority Shift
       
  • Browse 2021 trends using the 'Trend Drivers' dropdown menu: 

 

Design Resources