VCU Libraries

Research Guides

FSF (Fashion Scholarships Fund) Case Study 2023

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For additional research information try these guides:

Beyond VCU Libraries

Research Tip:

Sources on the web can be great for business research if you choose
the right ones!

- Business magazine websites like Business of Fashion, Forbes, Fast Company, Wall Street Journal & Entrepreneur

- Corporate websites for a public parent company e.g. gapinc.com

- Industry websites e.g. nrf.com (The National Retail Federation) or cottoninc.com.

Arts Research Librarian

Profile Photo
Carla-Mae Crookendale
(she/her)
Arts Research Librarian
Contact:
cmcrookendale@vcu.edu
(804) 827-0367
Cabell Library, Room 121-L

Design & Product Development Project Brief

DESIGN & PRODUCT DEVELOPMENT OBJECTIVE:

Your objective is to design a collection that combines the existing brand identity with your creative vision for the future design direction of the brand. You must address emerging consumer needs and/or fashion trends. The collection should create a meaningful connection to a specific consumer group and evolve the retailer/brand into the future of fashion. Your collection should be relevant for the future of fashion, designed for 2025. Your vision must reflect changing consumer trends, such as changing buying habits, in this new era of fashion retail. To create a collection that is intrapreneurial, you will undertake consumer research, retailer/brand research, and trend research.

WGSN - Design Resources

 

Find design tools including:

  • Color, print and graphics forecasts
  • Color libraries & color palette tool
  • Original artwork
  • Design components, and more.

Fashion Snoops - Design Resources

Find design tools including:

  • Create Palettes, Concept Boards, Planning Boards and more
  • Image Bank
  • Graphic Library

Mintel - Trends


                              Research Tips:

  • Browse by keywords like 2022 retail, post-pandemic, consumers etc. to find relevant reports e.g.
    • State of Retail & eCommerce - US - 2022
    • COVID-19's impact on US consumers: Winter 2022
       
  • Browse 2022 trends using the 'Trend Drivers' dropdown menu: 

 

Statista - consumer trends


Research Tips:Statista Market Outlook screenshot

  • Browse for consumer trend data:
    • Click on Outlook > Consumer Market Outlook
    • Find info on Apparel, Footwear, Accessories, Beauty, and more

Design Resources