For additional research information try these guides:
Research Tip:
Sources on the web can be great for business research if you choose
the right ones!
- Business magazine websites like Business of Fashion, Forbes, Fast Company, Wall Street Journal & Entrepreneur
- Corporate websites for a public parent company e.g. gapinc.com
- Industry websites e.g. nrf.com (The National Retail Federation) or cottoninc.com.
DESIGN & PRODUCT DEVELOPMENT OBJECTIVE:
Your objective is to design a collection that combines the existing brand identity with your creative vision for the future design direction of the brand. You must address emerging consumer needs and/or fashion trends. The collection should create a meaningful connection to a specific consumer group and evolve the retailer/brand into the future of fashion. Your collection should be relevant for the future of fashion, designed for 2025. Your vision must reflect changing consumer trends, such as changing buying habits, in this new era of fashion retail. To create a collection that is intrapreneurial, you will undertake consumer research, retailer/brand research, and trend research.
Find design tools including:
Find design tools including:
Research Tips:
Research Tips: