DESIGN & PRODUCT DEVELOPMENT OBJECTIVE:
For this year’s case study, your goal is to create a collection of apparel, accessories, footwear, beauty, or health and wellness products that address the needs of post-COVID-19 consumers. This collection must be for an existing fashion apparel, accessories, footwear, home, beauty, or health and wellness brand or retailer. The collection can be for an existing product category and market segment addressed by the brand, or it can propose a brand expansion into a new product category or market. As you develop your collection be mindful of the recent trends in working from home, videoconferencing, and the need to transition quickly from a meeting to home life and back again. Consider how addressing our current social structure and changes in our culture could be an additional focus to help your collection have a stronger voice and appeal.
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