For additional research information try these guides:
2019 Case Study: GLOBALIZATION OF FASHION
BACKGROUND: International expansion within retail has become increasingly prominent as companies look to grow by expanding their marketplaces in other countries. Digital platforms are changing the economics of doing business across borders, bringing down the cost of international interactions and transactions.
OBJECTIVE: In this year’s case, you will explore opportunities for a fashion company to expand in the global market.
Product Innovation in the Global Fashion Industry
The New Rules of Retail: competing in the world's toughest marketplace
Going Global: the textile and apparel industry
