DESIGN & PRODUCT DEVELOPMENT OBJECTIVE:
Create a Considerate Collection Serving People and the Planet
Your objective is to design a collection that evolves the sustainable practices of a fashion brand with an environmental and social focus. Your collection can be for an existing product category addressed by the brand, or it can propose a brand expansion into a new product category or to a new target market. The brand may already have an environmentally or socially sustainable assortment, but your collection must evolve the existing offering or reach a new customer. You will also conduct brand research and explore social trends to align your concept with market demands.
For your collection you must:
Reflect changing product trends, such as advances in materials, production processes, and/or design techniques.
Consider the design details (e.g., fabrics and trim) and rationalize your design choices.
Create a connection to your target consumer and advance their well-being through research on your target market
and/or the wider consumer base.
Maximize the connection between the brand, the environment, and society.
Consider how it promotes brand goals (existing or planned based on your research).
The brand you choose should be:
A mono-brand, not a multi-brand retailer (E,g. Nike, American Eagle)
Pure-play or operate across channels (e.g., brick-and-mortar, e-commerce, or multichannel).
A fashion apparel, accessories, footwear, home, beauty, or health & wellness brand.
The focus of the FSF Case Study this year is ESG (environmental, social, governance)
In WGSN go to Fashion>Research & Create>Sustainability
OR Search with ESG keywords then Choose a type of content>Reports to limit results by Market
In Fashion Snoops go to Culture>Points of Focus>Sustainability/Humanity
OR Search with ESG keywords then limit results by Market
In Mintel go to Trend Drivers>Surroundings>Ethics/Sustainability
OR Search with ESG keywords + clothing, beauty, etc
In WARC go to Strategy>Sustainability Hub or Diversity, Equity, and Inclusion
OR Search with ESG keywords then limit results by Categories e.g. Clothing & Accessories or Toiletries & cosmetics
Go to Fashion > to find design tools including:
Find design tools including: