In this year's case study you will develop an analytical approach to improving promotional effectiveness for a fashion retailer or brand of your choice. The fashion apparel (men’s, women’s, kids, or gender neutral), accessories, footwear, home or beauty retailer/brand must be publicly traded. The retailer can be either a single-brand specialty retailer or a multi-brand department store. Your goal will be to identify broad-based sale events or promotional customer incentive activity that can be eliminated or reduced with minimal risk of sales loss. You will then propose alternate strategies designed to increase customer lifetime value.
Research Tip: company promotion activities
Find out if the company you're interested in is publicly traded using the resources below.