FSF (Fashion Scholarships Fund) Case Study 2024

BUSINESS STRATEGY OBJECTIVE:
Establish an Initiative Emphasizing Environmental or Social Impact

Faced with the demand for environmental traceability and ethics transparency, your objective is to develop an ESG initiative for a brand of your choosing. Your initiative should be realistic yet innovative. It may be based on existing and/or emerging ESG practices and strategies. 

Your Strategy should:

• Begin with a specific environmental goal that will be targeted, such as supply chain transparency, raw materials traceability, or micromaterial pollution.

• Address specific resources, technology, or tools that you would utilize to achieve the specific strategic objectives of your initiative, impacting the brand’s ESG objective. 

• Clearly identify the ESG objective you wish to achieve through the initiative and why it is relevant for your brand. 

• Integrate the social pillar of ESG by addressing the impact on the people involved in the initiative. Consider suppliers, employees, and consumers. 

• Address the estimated investment (financial and human resources), and the overarching benefit to the business.

The brand you choose should be:

• A mono-brand, not a multi-brand retailer (E,g. Nike, American Eagle)

• Generally well-known.

• Pure-play or operate across channels (e.g., brick-and-mortar, e-commerce, or multichannel). 

• A fashion apparel, accessories, footwear, home, beauty, or health & wellness brand. 

 In the resources below, search using relevant ESG keywords e.g.

• Fashion / Retail  AND supply chain AND transparency
• "Brand Strategy" AND social responsibility