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FSF (Fashion Scholarship Fund) Case Study

WGSN - Visual Merchandising



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Visual Merchandising

Merchandising Project Brief

MERCHANDISING OBJECTIVE:
Identify a current political, cultural, or social phenomenon and select a product from a pre-existing fashion, beauty or lifestyle brand to integrate the phenomenon into an online and in-store merchandise campaign while maintaining brand integrity and authenticity. For example, Chanel’s genderless fragrance, Les Eaux des Chanel and Nike’s launch of a plus-size line using plus-sized mannequins in its NYC Flagship. Your chosen brand may be one that sells only in its own direct-to-consumer channels, to 3rd party retailers (including e-commerce retailers) or both.

Researching Cultural Trends

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Merchandising Resources