You will research and develop a plan involving the supply chain component of a new DTC e-commerce business for a branded company (men’s, women’s, kids, or gender neutral) that spans one or more of the following product categories: apparel, accessories, footwear, home or beauty products; and has traditionally been a wholesale brand selling through various retail channels (department stores, specialty stores or mass merchants, and discounters). The company that you select for your presentation should also operate its own mono-brand retail locations. You will support the evolution of a supply chain that was originally set up to primarily meet the needs of a wholesale fashion business, to address a nimbler DTC business model that can support both wholesale and DTC distribution operations. The fashion company that you select should have a minimum annual sales revenue of $1 billion. Examples of wholesale fashion brands that have created an ecommerce DTC business include: Coach, Michael Kors, Nike, Nautica, Ted Baker, Vince, Tommy Hilfiger and Ralph Lauren.