VCU Libraries

Research Guides

FSF (Fashion Scholarship Fund) Case Study

Researching E-commerce



Check out Consumers>Lifestyles>Lifestyles Survey
Retail Channel Preferences/Online Shopping Motivations


Supply Chain Project Brief

OBJECTIVE:
You will research and develop a plan involving the supply chain component of a new DTC e-commerce business for a branded company (men’s, women’s, kids, or gender neutral) that spans one or more of the following product categories: apparel, accessories, footwear, home or beauty products; and has traditionally been a wholesale brand selling through various retail channels (department stores, specialty stores or mass merchants, and discounters). The company that you select for your presentation should also operate its own mono-brand retail locations. You will support the evolution of a supply chain that was originally set up to primarily meet the needs of a wholesale fashion business, to address a nimbler DTC business model that can support both wholesale and DTC distribution operations. The fashion company that you select should have a minimum annual sales revenue of $1 billion. Examples of wholesale fashion brands that have created an ecommerce DTC business include: Coach, Michael Kors, Nike, Nautica, Ted Baker, Vince, Tommy Hilfiger and Ralph Lauren.

Fashion Supply Chain & E-commerce articles

Research Tip:

  • Search for articles with keywords e.g. fashion industry + supply chain or fashion industry + e-commerce
  • Limit source types to 'Trade Journals'
  • Limit publication date to the last 1-5 years for currency.

Fashion Supply Chain Resources